“QSW is a UK based, family owned, custom sportswear provider and sports clothing brand. Born from a lifelong passion and love for doing sport and looking awesome doing it!”

The business was started in 2011 by myself ex-cyclist and triathlete John Brame and my triathlete partner Marsha.

With Marsha and I bringing a skill set to the table we launched the brand in 2011 at the London Triathlon almost exactly one year before the iconic 2012 London Olympic Games. At our home Olympic games in London a lucky opportunity taken through a cycling friend of mine saw our QSW brand being worn by some of the World’s best athletes in the Polish Cycling Team.

Since then we have gone from strength to strength and now proudly provides custom sportwear to some of the World’s biggest clubs, charities and corporates across the globe.

In 2014 we moved a large proportion of our manufacturing back to the UK opening their very own factory in the East Midlands. This now allows us to offer much faster production times and generate new jobs within the UK and do our small part to help bring back UK manufacturing.

With an ever growing, hand picked work force offering experience as professional athletes, in sports retail, in product buying and art and design we guarantee that our clients get the best in quality of service and product.


This brings me very nicely to now! Using the ‘Q’ logo of 2017 we evolved it one last time to the logo we use today. It’s been a quick evolution but we feel this represents the speed and growth the business has experienced. The future looks even more exciting than our past so hold on tight…

Areas that QSW currently make product for include: Cycling, Triathlon, Swimming, Duathlon, Running, MMA, Boxing, KickBoxing, Health & Fitness, Casual Wear and eSports.